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FroggMag founders work with conventional Indian artisans to create distinctive video games and puzzles for youngsters

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Strive a Madhubani puzzle, draw a Pichwai butterfly and recreate a Gond portray with Shalinee Ghosh and Krishna Kumar’s distinctive kids’s toys and video games, which proudly inform a narrative of India and her individuals

Strive a Madhubani puzzle, draw a Pichwai butterfly and recreate a Gond portray with Shalinee Ghosh and Krishna Kumar’s distinctive kids’s toys and video games, which proudly inform a narrative of India and her individuals

Discovering age-appropriate toys and puzzles for youngsters isn’t any baby’s play. Like many Indian dad and mom, Shalinee Ghosh and Krishna Kumar had a troublesome time discovering video games that had a reference to India after they had been searching for their pre-schoolers. Ten years in the past, below their model title FroggMag, they launched video games, jigsaw puzzles, dominoes and exercise containers that draw inspiration from Indian artwork and heritage.

In the present day, the model has equipment, dwelling decor, jewelry, presents and scarves. However their USP is undoubtedly the video games and puzzles they create for youngsters, which now embrace an unique assortment for the Nationwide Museum, Delhi, and the Reitberg Museum in Zurich.

Shalinee, a graduate of the Nationwide Institute of Design, started by designing journey guides. Avid travellers, each she and Krishna Kumar felt that there was an enormous hole within the phase for souvenirs from India. She says, “We began making souvenirs for vacationers, merchandise that inform a narrative concerning the nation and her individuals.”

Jigsaw puzzles and games based on Indian art and heritage 

Jigsaw puzzles and video games primarily based on Indian artwork and heritage 
| Photograph Credit score: SPECIAL ARRANGEMENT

Starting with fridge magnets that had motifs of the Taj Mahal and Amber Fort along with photos of monuments in Goa, Khajuraho, and Delhi, they moved on to discover Indian artwork traditions and motifs in textiles akin to Kalamkari and Baluchari.

“After we discovered there was hardly something for fogeys who wished to assist kids uncover India’s wealthy treasure trove of arts, we determined to design our personal merchandise akin to jigsaw puzzles, reminiscence video games and so forth primarily based on completely different artwork traditions of India,” says Shalinee. She provides: “After we wished to call our firm, we determined to name it Froggmag as a result of initially, our plan was to make fridge magnets. Frogs have this behavior of sticking on to an object and so we mixed Frogs and magnets and determined to name it FroggMag.”

The couple wished video games that engaged kids in numerous age teams and even adults. Their jigsaw puzzles are primarily based on Indian artwork traditions akin to mural artwork, Kalighat pat, Madhubani, the tribal artwork of the Gonds and Bhils, Pattachitra, Warli, Thanka, Mughal miniatures, Nakashi, Pichwai and so forth.

“We requested artists to create designs for us. These assist kids uncover their inventive heritage and likewise finetune their motor abilities. Mother and father can inform them concerning the artwork, the story it represents and the fashion of the artist,” says Shalinee.

Memory game based on Indian art

Reminiscence recreation primarily based on Indian artwork
| Photograph Credit score: SPECIAL ARRANGEMENT

There are additionally mix-and-match reminiscence video games. The playing cards function photos of Pattachitra animals or Varanasi picket birds, with eight pairs to select from in every. The vary of video games – designed for pre-schoolers to youngsters and adults — require individuals to search out pairs of playing cards, all of that are derived from from artwork traditions of India. So, if you’re eager on structure, choose one which has 36 pairs which might be primarily based on designs of Goan home windows. Or else play a reminiscence recreation with 36 pairs of Mughal miniature flowers.

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Some jigsaw puzzles are primarily based on Indian monuments whereas some attention-grabbing artwork varieties prompted Shalinee to show them into puzzles. “As an illustration, I’m fascinated by the face artwork of Theyyam artists in Kerala. So we had their images taken, and had them redone as jigsaw puzzles of 63 items. Designed for little palms, the items are larger and fewer in numbers akin to two-piece and four-piece puzzles,” she explains.

The magnetic puzzles with barely larger items, that includes a Gond peacock, a Bhil butterfly or a Madhubani fish, might be assembled even on transferring automobiles. “Along with the artwork type, kids can find out about colors, shapes and, maybe, make their very own tales concerning the animals,” says Shalinee.

When you handle to place the items collectively by matching shapes and colors, with some endurance and luck, a fantastically reproduced Phad or Thanka portray might be framed on your dwelling. Or Bhil deer and elephants on your baby’s room.

By- The Hindu

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