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HomeLifestyleCoimbatore-based keeraikadai.com launches cookies made with greens

Coimbatore-based keeraikadai.com launches cookies made with greens

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Coimbatore-based keeraikadai.com that has gained a grant from the Tamil Nadu Authorities for improvements in greens has launched cookies formulated with vallarai, insulin spinach, guava leaves, tulsi and ashwagandha

Coimbatore-based keeraikadai.com that has gained a grant from the Tamil Nadu Authorities for improvements in greens has launched cookies formulated with vallarai, insulin spinach, guava leaves, tulsi and ashwagandha

“It’s a excellent mix of candy choco chips and bitter avarampoo powder,” says G Sriram Prasad about Greeny Crunch, a brand new vary of cookies formulated with greens like vallarai, insulin spinach, guava leaves, tulsi and ashwagandha. Sriram, the founder and CEO of keeraikadai.com, was in Chennai not too long ago to obtain the Tamil Nadu Startup Grant Fund from Chief Minister MK Stalin for re-inventing conventional greens, and introducing them to the fashionable weight loss program as value-added merchandise within the type of ready-to-drink soups and meals.

“From over 900 startups, 31 had been shortlisted drawn from segments like agriculture, local weather motion and livelihood. In the course of the TANSEED 3.0 occasion in Chennai, we had displayed our merchandise and the Tamil Nadu CM visited our stall and inquired in regards to the greeny dips. He later tweeted about it. It was an important second for us,” says Sriram whose five-year-old begin up thrives on the philosophy of ‘meals as medication’ and has revived over 100 kinds of native greens akin to aadathodai, thavasi, dill, to call just a few. Along with his roots in Madurai and a farming background, Sriram is impressed by natural farming pioneer G Nammalvar’s pure farming strategies and educated as an natural agriculturist at Tamil Nadu Agricultural College (TNAU).

As an incubatee on the TBI (Know-how Enterprise Incubator) of TNAU, Sriram networks with 500 natural farmers within the Theni belt to supply the greens for cookies. Whereas the bitter guava leaves labored properly with coconut cookies, the tartness of ashwagandha achieved a fantastic stability in almond cookies, different greens like tulsi and insulin tasted greatest with plain cookies. “To maintain the nutrient profile of the brilliant yellow avarampoo flowers intact, the flowers are dried in shade. Theni is fitted to rising greens due to the nice climate. There may be sunshine and copious rains via the yr.”

Each three months, he sources shut to 2 tonnes of greens from 30 farmers within the area, hand-picked after a number of rounds of farm visits. The stipulations that he appears to be like for are fertile soil, good supply of water, and pure manure.

He distributes nation seeds among the many farmers and buys again the produce from them. “Our focus is wild greens that develop of their pure habitat. We additionally decide farms that include a photo voltaic drying unit to chop down on logistics. The dried greens despatched to our warehouse in Madurai are later despatched to the Cookieman unit at Ambattur the place the cookies are infused with spinach in mud type as toppings. The merchandise are examined at NABL labs for nutritious contents. The merchandise may be ordered on-line on keeraikadai.com from wherever on the earth.”

Sriram got here up with the concept of cookies in order that youngsters eat greens day-after-day in some type, as a wholesome snack. He takes youngsters on common subject journeys to farms. “That’s the way you provoke them to constructing a inexperienced revolution. They need to know the place the meals they eat comes from. We additionally give away free keerai seeds to develop of their yard.”

Sriram says interactions with farmers launched them to native greens. “There are as many as 500 varieties. Punarvava or mookirrattai is thought to assist the liver. It’s grown by farmers within the Coimbatore belt. We take inspiration from Siddha medication and re-introduce the greens backed by scientific information. There may be thavasi identified for prime protein content material, bora filled with Vitamin B 12, and purple and inexperienced amaranthus. Siriyanangai that works as an insect repellant, to call just a few.Whereas some are edible, some are utilized in exterior software for therapeutic. Guava leaves is ready to change into a brilliant meals, like moringa. We’ve got them in a lot proper in our yard.”

By- The Hindu

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