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Chennai boutique Collage now has an Artwork Deco handle

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One in all Chennai’s earliest multi-designer boutiques, Collage now strikes into its new handle in Chennai: A classic home that showcases modern trend

One in all Chennai’s earliest multi-designer boutiques, Collage now strikes into its new handle in Chennai: A classic home that showcases modern trend

Collage has a brand new handle. After sitting fairly on Greams Street for 19 years, the multi-designer boutique has now discovered consolation in a 70-year-old home in Nungambakkam. A melange of wealthy embroidery, strong patterns and skilful weaving adorns the brand new venue that’s wealthy with an Artwork Deco fashion. Whereas the grand home with its lush backyard offers one the sensation of stepping right into a bygone period, the trendy inside structure immediately affords a up to date feeling. 

Lata Madhu

Lata Madhu
| Picture Credit score: Particular association

For Lata, who based this retailer alongside together with her sister Priya Vasudevan, “planning after which working” has by no means been an choice as she believes in simply going with the circulate. “I by no means deliberate to decide on this home specifically. I simply noticed and fell in love with it. Right here, from each window you may see a tree, which I feel provides as much as the great thing about this place. I did not even rework this home a lot. Lots of components have been retained, just like the ceiling and the flooring. There’s additionally a wall the place the bricks are from the 50s. It simply created a form of wow issue,” she says.

A novel function about this 4,000 sq. ft retailer is that each room has a unique character. “As an illustration, the rooms with journey garments give a way of rest. One other room showcases clothes in cotton and chanderi. There’s a room for Indian put on and one which options stylish brunch seems. We’ve all the time been good with curation. We do not prefer to be conclusive,” provides Lata.

Through the years, Collage’s aesthetics have developed. “We initially began by being minimal, modern and stark. We might now prefer to be seen as a hotter, slower and experiential house,” she says.

As with garments, Lata’s love for artisanal crafts seeps into decor as effectively. The shop options steel furnishings and crafts from Moradabad, Uttar Pradesh. “I didn’t need furnishings from a showroom. Aside from the 2 Barcelona couches, every bit of furnishings right here is from Moradabad,” says Lata.

Aside from the garments, artwork works by Sam Madhu, Chennai-born Berlin-based graphic artist and Lata’s daughter, add color to the house.

Collage shares the works of about 40 designers together with well-established names reminiscent of Payal Khandwala, Sukhet Dhir, Amrich, Cell Design and Péro and new ones reminiscent of Itrh , Paisley Pop (Jewelry) , Inej, Maku and Dyelogue.

“Nearly all our designers work with pan India craftsmen, weavers and artisans,” says Lata, including that Maku is concerned with weavers and dyers from Bengal, 11 11 Cell Design works with craftsmen in Kutch, Payal Khandwala offers with ladies weavers, whereas Suket Dhir engages weavers from Benaras.

Art by Sam Madhu

Artwork by Sam Madhu
| Picture Credit score: Particular association

“Our thought course of shifted throughout COVID-19, a deeper appreciation for textile, handmade clothes was what we have been leaning in direction of. As on a regular basis fashion over trend and traits was already our core perception, now we wished a way of one thing extra everlasting, a little bit bygone and classical,” indicators of Lata.

Collage is positioned at 6, Rutland Gate 4th road, Nungambakkam, Chennai. Costs begin at ₹4,000.

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By- The Hindu

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