A mix of enjoyable and data
Encourage and re-energise have been the driving drive behind actor Yamuna’s Insta deal with (@actressyamunaofficial), which was launched in October 2021. “Kids in nuclear households at the moment miss out on the steering given by elders. I hope so as to add my bit to fill that hole however with out being preachy and boring; I intersperse enjoyable parts in my speak.”
Her 45.1 Ok on Instagram and YouTube followers get a peek of her numerous content material. She transforms into Chittoor Chinnakka, paying tribute to ladies by means of ‘Aadavaaru Meeku johaarlu’, portraying Insta kashtaalu (hardships) of a household, house-cleaning suggestions, sharing well being data, dietary energy of greens, her experiences, interplay along with her two daughters and wholesome cooking.
“Once I shoot a video from a brand new location, the intent is not only to indicate the place however discuss issues that I discover attention-grabbing there.” A latest instance is her video on the goodness of banana stem after recognizing a banana tree the place she was taking pictures.
Yamuna, who additionally acts in two Telugu serials, Mouna Poratam and Seethamma Vakitlo Sirimalle Chettu on ETV explains, “One can survive solely by means of reinvention. The performing type of the ‘90s doesn’t work now. I wish to name myself a 2022 actress. New concepts in movies assist join with the current era however I by no means create movies with out including informative content material.”
Yamuna’s two daughters Vishesha and Kaushika, are her pals and her greatest critics too. “I’m impressed by them too whereas creating content material.”
Creating movies for social media has been a satisfying expertise for Yamuna. ‘I take into account these movies my infants as I conceptualise them, write my very own script, together with dialogues, and likewise visualise the scenes.’
Advocacy of well being
From a spicy Bhindi masala and a easy palakura pappu (spinach dal) to cooking in a mud pot, and making a hair conditioner out of ganji (rice starch, you’ll find all this and extra on Mucharla Aruna’s Instagram deal with (@mucharlaaruna). There are additionally movies of her vegetable backyard, health club and yoga exercise routines, and her household, together with her granddaughter.
| Photograph Credit score: Particular association
Aruna’s easy homely look, clad in a salwar kameez, coupled along with her conversational narrative and keenness for meals and advocacy of well being with small life-style adjustments, establishes a direct join along with her 398 Ok followers.
Along with her granddaughter
| Photograph Credit score: Particular association
Aruna’s entry to Instagram in Could 2021 was not premeditated for the actor finest recognized for her roles in Telugu, Tamil, Kannada and Malayalam cinema. That was when, on a go to to her second daughter Yashi Gupta in Greenville, South Carolina within the USA, she set about getting ready masalas in a rubbu rolu (conventional stone grinder) as an alternative of a mixie, a lot to Yashi’s amusement. “Once I dried the garments within the solar, she requested if I used to be making a small village in America. I instructed her, ‘All of us got here from a village’,” she remembers with amusing. This reply prompted Yashi to create a social media account for her mom to showcase her conventional culinary abilities and likewise rediscover age-old methods and habits.
Aruna credit her daughters for this one-year Instagram journey. With their sprawling home in Neelankarai in Chennai because the backdrop, Aruna’s youngest daughter, Riya Gupta, who’s learning medication or her husband, Mohan. shoot the movies. “My daughters inform me I’ve to complete speaking in 55 minutes for the video. It’s a problem however I do it in a single shot as my youngsters have turn into busy.”
Initially, Aruna was not keen on cooking however along with her mom and mother-in-law being avid cooks, and a food-loving husband, the actor regularly picked up the talent. She was additionally impressed by yesteryear actresses, Vijaya Nirmala and Sowkar Janaki. “Vijaya Nirmala akka would all the time prepare dinner for actor Krishna garu throughout shootings.
My idea on Instagram is to showcase conventional recipes, cooking methods and age-old life-style practices that we grew up with.” Aruna cites the instance of her mom who was wholesome till she handed away a yr in the past on the age of 78. “She would all the time go for kunkudukaaya (cleaning soap nut) for her hair and residential treatments to deal with flu.” Within the movies, Aruna comes throughout as an affable elder explaining issues with a smile, with out being preachy.
Aruna is glad to reinvent herself to attach with children; the suggestions and messages to her 100-odd movies inspire her on this social media journey. “A USA-based Indian physician was reminded of her childhood when she noticed a video of me placing the lentils out to dry within the solar.”
These actors are demonstrating that neither age nor absence from cinema can stop them from connecting with audiences of all age teams.