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A tea story blended with Indian spices for wellness

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Founding father of Vahdam tea shares his ‘wholesome tea’ journey and the story of Oscar goodie bag

Founding father of Vahdam tea shares his ‘wholesome tea’ journey and the story of Oscar goodie bag

This 12 months Vahdam tea bins discovered their place within the Oscar goodie bag. Began by23-years-old Bala Sarda from Delhi in 2015, the model has an array of wellness teas that embrace quite a lot of Indian spices.

Bala shares the Oscar goodie bag journey: “The Oscar basket is a curated assortment of goodies that options firms that embrace range, inclusion, well being, and philanthropy. Vahdam is the primary Indian wellness model to be part of the coveted 2022 Oscars goodie bag. It was a matter of honour to be within the bag with a bunch of unique manufacturers from around the globe. Endorsements from Oprah Winfrey, Ellen Degeneres and Mariah Carey helped the model discover its viewers. Oprah is a tea connoisseur and a giant chai lover. Vahdam was the primary tea model from India to make it to her listing of favorite issues. We additionally labored with Mariah Carey to launch a customized assortment of Vahdam India to mark the twenty fifth anniversary of Carey’s 1994 vacation album Merry Christmas and its record-breaking single ‘All I would like for Christmas is you. Aside from the vary of wellness teas, Vahdam additionally has a variety of tea equipment.

Bala pays tribute to his father Madhav who initiated him into the tea enterprise. by naming his model Vahdam, an anadrome of his title.

Bala finds the journey of the home-grown model to be a worldwide one, an especially fulfilling one, although the worldwide journey from scratch was not straightforward. He shares, “Constructing belief and credibility amongst customers in established world markets, constructing a deeper distribution, persevering with to evolve as a model is a troublesome activity and demanding to success. We noticed a possibility to take the ‘better of India’ to the world by way of the web, at a a lot lesser value, constructed distribution and a new-age model. Immediately, we now have delivered to over 130 nations.

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To keep away from the wellness tea dubbed as home made kadha, Bala’s crew labored to make it trendy, tasty and filled with wholesome spices. Provided that tea is taken into account an ‘outdated’ individuals’s drink and thereby not so fashionable, Bala clarifies his imaginative and prescient, “Tea is likely one of the healthiest drinks. India grows 25% of the world’s tea manufacturing and a number of the most interesting teas. As well as, it additionally produces herbs, spices and superfoods like turmeric, moringa, ashwagandha, tulsi and giloy. Turmeric is likely one of the most trending, excessive development superfoods. India produces 80% of the world’s turmeric manufacturing and but, no homegrown model was taking it to a worldwide stage. Once I joined my household tea enterprise, I realised that a lot of the tea offered the world over passes by way of a number of middlemen earlier than reaching customers. By then the prime freshness and flavour within the tea are misplaced. It was additionally unsettling to see that although globally acclaimed manufacturers proceed to develop considerably yearly, thousands and thousands of farmers in India, who produce 25% of the world’s tea, are nonetheless stricken by issues like low wages, poor schooling and an unsure future Once I went deeper, I noticed this drawback prolonged to different merchandise like spices and herbs too. That’s after I determined to launch Vahdam India. 

With a number of gamers within the tea section, what’s the trick to standing out? “The tea market is cluttered. That’s the reason from day one, we targeted on making out there an distinctive high quality product persistently. We do that with direct procurement (from plantations, farmers and cooperatives) inside days of harvest, packaged backyard contemporary at our BRC (British Retail Consortium) licensed state-of-the-art facility in India and shipped on to our fulfilment centres the world over. By eliminating middlemen, we’re additionally in a position to cross on the financial advantages to the farmers who develop and nurture them with care and fervour. 

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Model Vahdam can also be sturdy on wellness teas with herbs and spices; particularly their vary of turmeric teas. Was it an consequence of COVID-19? “The model has been attempting to be #VocalforLocal since we began 7 years again. We launched our vary of turmeric teas and superfoods lengthy earlier than the pandemic. We now have at all times been propagating that immunity just isn’t one thing you may construct in a single day, it’s a course of and takes time. COVID made everybody re-discover and respect the knowledge of the Indian lifestyle – easy, pure, natural and holistic.” 

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